Why I don’t have to buy an Apple Watch
Is the Apple Watch just another distracting device?
The time is coming for each of us to decide – do we
buy this new Apple Watch or not? There are many choices and price
points for the product, plus we can expect third parties to provide
accessories and apps to make these products even more individualised.
I’d
love an Apple Watch to keep my golf score – an app with that function
is appealing and saves me looking for a pencil to record my progress
when I’m on a course.
What else? Being the
sports nut that I am, the cricket score, rugby or basketball progress
would also be nice. Yes I can do all of these things on my iPhone 6 but
for a few months no-one would be the wiser. The Apple Watch is not
waterproof, so keeping track of my laps in the pool is not going to be
possible.
So is the Apple Watch just another distracting device?
So
often I see drivers behind me in traffic with one hand on the wheel and
the other on a smartphone.
It just annoys the heck out of me and makes
me a little concerned about a potential accident.
Avoiding
people who are walking down the street with their heads buried in their
smartphones can be just as hazardous. Also in the office, we consider
it rude to be playing with one’s smartphone when there is important
business at hand. At least the Apple Watch is hands free.
At
the moment, My Apple iMac, iPad, and iPhone all make ‘ding’ noises
within a few seconds of each other when I receive a message. Do I also
want a fourth device to ‘ding’ me?
Choosing a model
Ok, so if it’s still on
my wish list then which model would I buy? There is a range from A$499
for a Sports model to a price tag of A$24,000 for a watch at the very
top of the range.
That top model is encased in
18 karat gold but if you really want to splash out then buy a Brikk, yes
that really is the company name. At US$115,000, a Brikk costs about the
same as a really nice sports car, and it’s covered with diamonds.
The
Brikk is an Apple Watch that has been augmented and stylised – and
you’ll have to wait six weeks after the launch date to get one.
April Fool’s Day?
What’s
going to happen in April when this goes on sale? Will the public accept
the luxury price for a watch that needs to be recharged every 18 hours?
Yes, the Apple Watch works like a Fitbit or other wearables that track your fitness. However, I can buy a Fitbit for $100.
GPS
devices on the market also have turn-by-turn navigation (helping me to
avoid those walkers I referred to earlier). Other devices have facial
recognition for those embarrassing situations when you know someone
walking towards you but you simply can’t remember their name. Sadly, the
Apple Watch does not have this capability.
The fourth screen
Let’s
remember we started with one screen, the TV. We added a second, the
computer; and a third, the smart device. Will the Apple Watch become our
fourth screen?
As a complementary product, the
Apple Watch uses WiFi and Bluetooth to pair your new timepiece and then
connect to the outside world. In short, it is a fourth screen that is
reliant on others to be effective. Without connectivity, it’s just an
expensive watch.
The irony is that the advent of
smartphones has seen Generation Y not even bothering to wear a watch
and I’ve seen them laugh at the oldies with their dated timepieces. Mere
items of jewelry they say.
There is no question
that the traditional watch makers have struggled to generate demand.
However there are a few exceptions and classical Swiss watchmaker,
Rolex, has enjoyed a rise among the middle and upper class in China. Now
Apple is getting into the luxury market, but with a technology twist.
Famous last words
I’ve told myself that I won’t buy an Apple Watch and no amount of technology envy will make me.
But future apps might just make me change my mind. Apps have made the iPhone and iPad much more compelling.
So
if anyone at Apple is reading this, I’d be delighted to test drive an
Apple Watch with that wonderful golf score app. And while you are there,
if the watch can also measure my swing to get the right tempo and
monitor my heart rate when I putt, that would be fantastic.
Then I’ll be sold. I might even splash out on a sports model!